||Direct Mail and Telemarketing: Business and Consumer List Rental
Direct Mail…Yes, it is still a very effective marketing channel
GlaserDirect can help refine your target, find and qualify appropriate lists and detail select within each list, whether it be industrial lists or consumer lists, we can help turn your lists into leads. Using key words that describe your audience we search through the universe of available lists using our experience to narrow down and recommend those mailing lists that best reach your target.
Telemarketing…the interactive media channel
We help you selecting lists for telemarketing with the same care exercised for direct marketing.
Did you know that consumer phone numbers change more frequently than street address? For those programs we help you pay EXTRA attention to the update schedule of the data so you don’t waste money on bad leads. We also help you keep compliant with “Do Not Call” regulations and help with mobile phone lists, if appropriate.
Did you know that most business executives change job responsibilities every six months? While the phone number may remain the same, the challenge in B2B lead generation via telemarketing is to get to the right person. We can help you select the best list to hand over to skilled telemarketers to make the final contact.
Involve GlaserDirect early to help make your schedule work. Not only can we develop a test campaign structure, but we put adequate response measurement devices into place to analyze response. We can also suggest options for follow up mailing and telemarketing programs based on response analysis.